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Pasadena Now Feature: “Wildfire Victims to Receive Free Haircuts at Relief Pop-Up Salon”

  • March 4, 2025
Logo og Foothill Unity Center, Inc. "Helping People. Changing Lives." Next to a flyer that says "Beauty Bus Wildfire Relief Pop-up salon . Friday, March 7th from 9am to 12pm at Foothill Unity Center. Join Beauty Bus at the Foothill Unity Center as we bring the gift and lift of beauty to those affected by the recent wild fires. Includes free services such as Haircuts, Barbering, Hairstyling, and Bear Trims. RSVP on the link provided - spots limited."
Link to Article: https://pasadenanow.com/main/wildfire-victims-to-receive-free-haircuts-at-relief-pop-up-salon

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  • @beautybusfoundation
“To know that you’re right next door to your baby “To know that you’re right next door to your baby and able to receive these services… it’s comforting just to know that we can take care of ourselves.” — Melinda, NICU mom 💚

This Mother’s Day, we’re honoring the incredible strength, love, and resilience of the mothers and caregivers we have the privilege of serving through our programs.

Wishing a Happy Mother’s Day to all the amazing moms in the Beauty Bus community. ✨
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#mothersday #beautybus #caregiversupport #communitycare
Kicking off National Nurses Week with the healthca Kicking off National Nurses Week with the healthcare heroes at Children’s Hospital Los Angeles @childrensla 💚✨

It was awesome day of pampering the community at CHLA, where our volunteers and Beauty Professionals served an incredible 70 healthcare workers and delivered 107 services in just 3 hours 🙌🥳

During the 3-hour event, our incredible volunteers delivered:
💇 39 haircuts & styles
🤝 29 hand massages
💆 22 mini-facials (with product supported by @lemieux)
💅 13 nail color changes
💄 4 makeup services

Huge thank-you to our amazing volunteers — including our new friends from VÉLOURA Beauty on Demand @veloura_beauty_x — for showing up ready to serve this community 💫

We’re also grateful to Driven to Care, the philanthropic arm of Discount Tire @discount_tire, for generously supporting this event ❤️💚

Special thanks to Dr.G @dr.g_official_global for donating skincare kits featured in our Bags of Beauty. Founded by a dermatologist who personally experienced burn injuries, Dr. G creates gentle, skin-first products rooted in the belief that everyone deserves healthy skin ✨

And of course, shoutout to everyone’s favorite therapy dog duo, Ollie and Marcy, for bringing even more joy to the day 🐶 @gollie_ollie 

Thank you to the incredible CHLA team for always being such welcoming and supportive hosts — it makes all the difference for our nonprofit 💚

💇 Haircuts and styles by
@its_me_kylan15 
@arendkijackson
@lb_letythebarber 
@normzthecosmo 

🤝 Hand massages by
@christians.mom15
@balloontwistinggrandmasansan 
@dreemtm
Juliet

💆 Mini-facials by
@youphoriaskinstudio 
@skincaresavvyali 
@paolaarangomuah 

💅 Nail color change by
@abbys.nailco 
@christinenailmobile 

💄 Makeup services by
@cherry_cheng_x 
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#beautybus #nationalnursesweek #chla #healthcareheroes #drg
So much fun at the @ronaldhouseoc Walk For Kids la So much fun at the @ronaldhouseoc Walk For Kids last month! 💚🥳

Beauty Bus was honored to join our partners at Ronald McDonald House Orange County to help celebrate and support the incredible families they serve. Our volunteer crew and staff delivered glitter tattoos and face sparkles for the big walk, which raises critical funds to support RMHOC families 💚🫶

A special thank you to Driven to Care for generously supporting this Pop-Up and helping us bring moments of joy and connection to this community.

We’re grateful for our ongoing Beauty Series partnership with RMHOC, where Beauty Bus provides monthly free, professional salon services for families residing at the House ✨💚
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#beautybus #walkforkids #rmhoc #communitycare #orangecounty
Another unforgettable day at the Santa Clarita Val Another unforgettable day at the Santa Clarita Valley Senior Center @scvseniorcenteratbellavida 💚

This community always welcomes us with so much excitement and energy, and this Pop-Up Salon was one for the books. Thanks to our incredible volunteers - including a full crew from @manecave_barbershop (shoutout to Ricky for always showing up for his community 💪) - we served 101 clients and delivered 162 services…might be a Beauty Bus record!? 😍

During the Pop-Up Salon, our volunteer Beauty Professionals delivered:
💇‍♀️ 85 haircuts and styles
💈 39 barber services
💆 18 mini-facials
🤝 10 hand massages
💅 6 nail color changes
💄 4 makeup services

We’re grateful for our Santa Clarita community and everyone who helped make this day such a success! 💚✨

💇‍♀️ Haircuts and styles by
@hope.makeupandhair 
@essyg2 
@kara_lavoise 
@mrs_kochara 
@lb_letythebarber 
Carlynn W.

💈 Barber services by
@manecave_barbershop 
@prolifikfades
@freddyrodriguez6888 
@barberjlg_ 

💆 Mini-facials by
@skin_smith 
Patti M.

🤝 Hand massages by
Oriana J.
Christy H.

💅 Nail color change by
@jociee_delight
Theresa V.

💄 Makeup services by
@emmacroftmakeup 

📸 Media volunteer
@elicirino96 

💚 Event volunteers
@christians.mom15 
@theboutiquegirl 
@balloontwistinggrandmasansan 
Andrew B.
Dale B.
Elsy K.
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#beautybus #santaclarita #communitycare #volunteerimpact #givebacktothecommunity
Meet Emma: Creating connection through care ✨ Fro Meet Emma: Creating connection through care ✨

From working with artists like Chappell Roan and athletes like LeBron James to showing up for patients and caregivers through Beauty Bus, Emma always shows up with compassion and care along with her craft 💚

For the past year and a half, she’s used her expertise and artistry to help others feel seen, supported, and like themselves during incredibly difficult life moments.

“Volunteering with Beauty Bus is one of the most uplifting, connecting experiences in my life.” ✨✨✨

Emma shared that some of the moments that stay with her most are when clients feel safe enough to open up and share their stories - and sometimes ask for a hug at the end 💚

This National Volunteer Month, we’re grateful for incredible volunteers like Emma @emmacroftmakeup who remind us that you don’t have to have all the answers to make a difference. Sometimes, simply showing up with care is enough 🫶

💚 Interested in making an impact like Emma? Join our volunteer community through the link in our bio!
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#nationalvolunteermonth #volunteerspotlight #mua #giveback #losangelesmua
A nonstop evening of pampering our healthcare hero A nonstop evening of pampering our healthcare heroes at Martin Luther King Jr. Community Hospital @yourmlkch 💚

In just 3 hours, our incredible Beauty Pro volunteers delivered:
✂️ 52 haircuts, styles, and barber services 
🤝 37 hang massages 
💆 36 mini-facials (with product donated by @lemieux)
💅 8 nail color changes
💄 5 makeup services

A huge shoutout to Sal and his team from @bornersbarbercollege for showing up strong with a 🔥 crew of barbers ready to give back!

And thank you to @giovannicosmetics for spoiling our volunteers with thank-you bags of product 💚💈

Bags of Beauty featuring donated product from:
@cosrx 
@catrice.us 
@rosafa.skincare 

Grateful to give back to those who care for our communities every day 💚💚💚

✂️ Haircuts, styles, and barber services by
@alexxthe_barber 
@mexikat 
@lb_letythebarber
@normzthecosmo 
@thegreathuey 
@chopitupwithbrian 
@babyf8ce_barbering 
@_nolimitfadez
@_blessed_by_g 
@bornersbarbercollege 

🤝 Hand massages by
@wolfekayne
@sour.angie 
Maria

💆 Mini-facials by
@samscancerjourney 
@skincaresavvyali 
@arendkijackson 
Eriq M.

💅 Nail color change by
@jociee_delight 

💄 Makeup services by
@badgal_mua 
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#beautybus #healthcareheroes #communitycare #giveback #nonprofit
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Mary Dorotan

Development & Database Manager

Mary is a nonprofit professional with a passion for community service and social justice. A proud Matador, she earned her BA in Criminology and Justice Studies from California State University, Northridge. Over the past five years, she has supported a range of nonprofit efforts—including advocating for individuals impacted by the criminal justice system at Project Rebound and The Bail Project, providing trauma-informed care to sexual assault survivors at Strength United, building meaningful partnerships and managing volunteers at Reading Partners, and leading a gift-giving program for children in domestic violence shelters at PRESENT NOW.

Mary is thrilled to join the Beauty Bus team as their Development and Database Manager, where she’ll help advance their mission of bringing kindness and compassion to seriously ill patients and their caregivers. Outside of work, she loves hiking, singing, making delicious coffee and cocktails, and cooking for her friends and family!

Deborah Conrad

Secretary

Deborah Conrad is a corporate lawyer with over 30 years of experience advising public and private companies, investment funds, investment banks and boards of directors in a variety of matters including acquisitions and dispositions, capital market financing, partnerships, joint ventures, governance and compliance with Securities and Exchange Commission requirements. Prior to her retirement, she was a partner at the international law firm, Milbank LLP, serving as a long-time advisor to several public companies and holding numerous leadership positions.

She is a member of the Westside Guild for Children’s Hospital of Los Angeles and a board member of The National Charity League, Westside Chapter. She is a graduate of University of Wyoming and University of Minnesota and lives in Los Angeles with her husband and three children. She is excited to serve as a member of the Board of Directors of Beauty Bus and to support its mission to deliver kindness and compassion to patients and their caregivers.

Norma Jean Adriano

Program Team Manager

Norma Jean is a dual-licensed Barber and Cosmetologist with over 12 years of experience, managing multiple salons in Los Angeles and Orange County. Inspired by her parents’ volunteer work on Skid Row and her family’s charitable efforts in the Philippines, she is dedicated to community service.

Currently, Norma Jean volunteers with St. Jude, St. Baldrick’s, and the American Cancer Society, participating in events like head-shaving for children’s cancer research and the annual Coaches Vs. Cancer event in Las Vegas. Through Beauty Bus, she combines her expertise in the beauty industry with her passion for volunteering, supporting both current and future volunteers.

Emilio Olson

Marketing & Partnerships Manager

Emilio comes to Beauty Bus with the mindset that relationships and human connection should always be at the forefront of good work. Over the past 10+ years he has worked in child development and education in both public and private sectors. He expanded his passion for people and learning when he joined an e-commerce gifting company in 2021 and became Studio Director in 2022. There he spearheaded multiple facets of the company (client relations, project planning, social media execution, product sourcing/design, etc.) with a priority on quality relationships, customer service, retention, and building good faith in the brand. 

He is thrilled to be a part of the non-profit sector through Beauty Bus as Marketing and Partnerships Manager, bringing his passion for people, community service, and exciting ideas to an organization that does such incredible work.

Ruth Laurent-Kocher

Executive Director

Ruth is a dynamic leader with over 20 years of experience in customer-driven companies. Starting her career as a marketing executive for a global media corporation in the UK and Australia, she later transitioned to an entrepreneur, launching a national sports consumer products company here in the US. Ruth has a proven track record of pioneering new business models, driving revenue, scaling operations, and coaching high-performing teams.

In addition, Ruth has a personal passion for philanthropy and making a difference in people’s lives. As a volunteer, she has created sustainable revenue streams for local public schools and managed numerous partnerships with leading LA non-profits as a Board Member of The National Charity League, Westside Chapter. She is proud to call LA her home. When not working or volunteering, you can find Ruth in the kitchen creating healthy home-cooked food, planning her next family travel adventure, enjoying downward dog at yoga, running with her actual dog, or simply catching up with friends.

Ruth brings the enthusiasm, energy, business discipline, and experience to drive growth, increase impact, and ensure the sustainability of Beauty Bus and our critical service.

Bill Brahos

director

Bill Brahos is a Senior Vice President and Senior Financial Advisor with Merrill Private Wealth Management in Century City, California. With over 30 years of experience, he provides customized financial strategies, guiding clients in wealth management, retirement planning, and investment solutions. A Forbes “Best-in-State Wealth Advisor” and “Best-in-State Wealth Management Teams” honoree, he partners with CPAs and attorneys to deliver comprehensive financial guidance.

A Notre Dame and Duke graduate, he remains active in alumni programs and serves as a Board Member of Beauty Bus, contributing his expertise to support its mission.

Michelle Bider Stone

Treasurer

Cantor Michelle Bider Stone serves as Ritual Innovator at Temple Beth Am, Los Angeles, as a consultant for Jewish not-for-profit organizations, and as a finance/accounting recruiter here in Los Angeles. She previously was the Director, Los Angeles for the Shalom Hartman Institute of North America, where she oversaw all programmatic activity and relationship management in Los Angeles and Southern California. 

In her philanthropic work, she also sits on the boards of the Cantors Assembly, theatre dybbuk, and the Jewish Womens Repertory Company and is involved with the Jewish Federation of Greater Los Angeles. Michelle received her BA in Near Eastern and Judaic Studies Phi Beta Kappa from Brandeis University and an MBA from the UCLA Anderson School of Management. 

She received a Master’s Degree in Sacred Music and is ordained as a cantor from the Academy for Jewish Religion, CA. Previously, Michelle worked in investment banking, equity research, and financial consulting at Credit Suisse, Lehman Brothers, and The Salter Group. She and her husband Dan live in Los Angeles with their three children.

Jeremy Cramer

member

Jeremy Cramer has spent his career supporting leading nonprofit organizations focused on systemic change in both health care and education. He started his career in philanthropy at Dana-Farber Cancer Institute, then led the major gifts fundraising program at the world’s first nonprofit biotechnology company working to find a cure for Lou Gehrig’s Disease. Jeremy led the Office of Alumni Affairs and the capital fundraising team at Fay School in Boston and the major gifts program at the United Way of Massachusetts Bay and Merrimack Valley.

Before founding Exponential Philanthropy, Jeremy was the Chief Development Officer at a global anti-bigotry organization called Facing History and Ourselves. Jeremy now serves as Philanthropic Advisor to The Crimson Lion / Lavine Family Foundation, coaches and mentors executives on organizational and fundraising strategy, and provides counsel to organizations to help them realize their philanthropic potential.

Ida Barba

director

Ida Barba came to Beauty Bus through her work with Occidental Petroleum and California Resources Corporation where she served in the CEO’s office and also as a community liaison for nonprofit organizations. She is currently the Administrative Manager at Black Knight Energy.

Additional volunteer work includes the Boys and Girls Club of Santa Clarita, Special Olympics of Santa Clarita, the Muscular Dystrophy Association, and South Central LAMP among others. Ida is passionate about volunteer work and is a long-time supporter of Beauty Bus. What Ida loves most about Beauty Bus is that the organization is built on what she calls “a foundation of compassion.”

Wendy Marantz Levine

Founder & Board President

Wendy Marantz Levine co-founded Beauty Bus Foundation in 2009 in memory of her beloved sister, Melissa Marantz Nealy, and has been its guiding force ever since.

Before the founding of Beauty Bus, Wendy practiced law and was Director of Litigation and Pro Bono work at Bet Tzedek Legal Services which serves the elderly, poor, and disabled. She also helped to create the International Holocaust Services Justice Network, which provided free legal services to Holocaust survivors. Her work prior to Bet Tzedek included litigation experience at the trial and appellate levels as well as two cases decided by the Supreme Court. At the firm of Irell & Manella LLP in Los Angeles, she practiced in the appellate and litigation departments.

Wendy graduated from Duke University and the University of Michigan Law School, where she was Executive Editor of the Law Review. Wendy, her husband Eric and two young kids support Beauty Bus to honor Melissa’s memory because “the lift and gift of beauty has the power to transform lives and support families when they need it most.”