We are thrilled to announce an exciting development for Beauty Bus as we introduce Ruth Laurent-Kocher as our new Executive Director.

With over 20 years of dynamic leadership in customer-driven companies, Ruth brings a wealth of experience and a passion for making a difference in people's lives. Ruth's journey began as a marketing executive for a global media corporation in the UK and Australia. Her career then took a transformative turn as she became an entrepreneur, successfully launching a national sports consumer products company in the US. With a proven track record of pioneering new business models, driving revenue, scaling operations, and coaching high-performing teams, Ruth is poised to lead Beauty Bus into a new era of growth and impact.

Beyond her professional accomplishments, Ruth is deeply committed to philanthropy. As a volunteer, she has created sustainable revenue streams for local public schools and managed numerous partnerships with leading LA non-profits as a Board Member of The National Charity League, Westside Chapter. Her personal passion for giving back aligns seamlessly with Beauty Bus's mission, adding a unique dimension to her leadership.

Proud to call LA her home, Ruth is a dedicated professional and a vibrant individual outside the office. When she's not working or volunteering, you can find Ruth in the kitchen creating healthy home-cooked food, planning her next family travel adventure, enjoying downward dog at yoga, running with her actual dog, or simply catching up with friends.

Ruth brings to Beauty Bus the enthusiasm, energy, business discipline, and experience needed to drive growth, increase impact, and ensure the sustainability of our critical services. We invite you to join us in welcoming Ruth to the Beauty Bus family and look forward to achieving even greater heights with her at the helm.