Board of Directors
Wendy Marantz Levine, Founder
Wendy Marantz Levine co-founded Beauty Bus Foundation in 2009 in memory of her beloved sister, Melissa Marantz Nealy, and has been its guiding force ever since. Before the founding of Beauty Bus, Wendy practiced law and was Director of Litigation and Pro Bono work at Bet Tzedek Legal Services which serves the elderly, poor, and disabled. She also helped to create the International Holocaust Services Justice Network, which provided free legal services to Holocaust survivors. Her work prior to Bet Tzedek included litigation experience at the trial and appellate levels as well as two cases decided by the Supreme Court. At the firm of Irell & Manella LLP in Los Angeles, she practiced in the appellate and litigation departments. Wendy graduated from Duke University and the University of Michigan Law School, where she was Executive Editor of the Law Review.
Jay Halaby, Chair
Jay Halaby has been in the beauty industry for more than twenty years. His firm, Jay Halaby and Associates, is one of the few National Sales Organizations in the Industry, servicing customers in all channels of the Beauty Industry, from distribution to retail. A graduate of the University of California, Irvine, Jay views Beauty Bus as the beauty industry’s way of giving back. “I was caregiver to my mother for the last year of her life before she lost her battle with cancer… I believe in the mission.
Tayiika M. Dennis, Treasurer
Tayiika M. Dennis is a principal and CPA with CliftonLarsonAllen, where she provides audit and tax services for nonprofit organizations. Tayiika is past president of the Los Angeles chapter of the California Society of Certified Public Accountants, and was given the “Woman to Watch Award.” She was honored with the “Women of Achievement Award” from the Century City Chamber of Commerce. She holds a degree in Economics from University of California, Los Angeles (UCLA). The loss of her cousin at 34 inspired Tayiika, as his barber visits “allowed him a few moments of feeling like himself again. Beauty Bus brings that same feeling of dignity and hope to our clients.”
Tracy Sandler, Secretary
Tracy Sandler is the founder and CEO of Fangirl Sports Network, a network of women providing fans with insight into their favorite professional sports teams. As a member of the San Francisco 49ers press corps, she reports everywhere from the field to the locker room. Tracy is a member of the Milken Institute’s Young Leaders Circle, a Wexner Heritage Program alum, and is active in the Brentwood School Alumni Association. She graduated from the University of Michigan.
Immediate Past Chair
Dan Rosenson has been with Beauty Bus since the founding of the organization and was the Founding Board Chair. He has vast philanthropic experience, ranging from serving as Board President and Interim Executive Director for Jewish Big Brothers/Big Sister of Los Angeles to serving on the Boards of Camp Max Straus, the Los Angeles Jewish Home for the Aging, and on the National Committee of American Israel Public Affairs Committee (AIPAC). Dan is a graduate of California State University, Northridge.
Ida Barba came to Beauty Bus through her work with California Resources Corporation where she serves as a community liaison for nonprofit organizations. Additional volunteer works takes her to Boys and Girls Club of Santa Clarita, Special Olympics of Santa Clarita and the Muscular Dystrophy Association, among others. What Ida loves most about Beauty Bus is that the organization is built on what she calls “a foundation of compassion.”
Liliana Cerilo is Head of Strategy and Insights for the The Exploratory at Google, where she builds technology-driven business innovation partnerships with the world’s largest brands. Before Google, Liliana worked in advertising in New York and Miami. She holds a degree from University of Miami. Liliana believes “it’s the small every day human interactions which change a person’s day that truly make the biggest difference in our world. That’s what Beauty Bus is all about.”
Kellee Everts, principal of Kann Succeed Enterprises, develops and executes global five-star customer experience strategies for a variety of industries including commercial real estate, retail, entertainment, and health care. She is a multiple ICSC Max Merit award recipient for Public Relations in Corporate and Shopping Centers. A graduate of California State University, Los Angeles, Kellee is a founding Board Member for I Give On – The Givers Marketplace. “What Beauty Bus does may be simple, but is so positively impactful for all that are involved: on the receiving end, as well as on the giving end.”
Julie Lacouture is founder of Good Ways, Inc. a nonprofit consultancy which specializes in digital media and fundraising. She started out in Corporate PR and Advertising before transitioning to the nonprofit world. Julie holds an MBA from University of California, Los Angeles (UCLA) and degrees in Psychology and Advertising from Syracuse University. Julie says that before she met Beauty Bus, she “had no idea the power of a haircut and now I’m happy to be a part of this fabulous organization.”
Amber Roller is an associate attorney with the firm Ogletree, Deakins, Nash, Smoak and Stewart, in Labor, Employment and Disability Access. Amber holds a Bachelors of Arts from the University of California, Los Angeles (UCLA) in Psychology and went on to receive her J.D. from Southwestern Law School, where she graduated with honors. In her spare time, Amber is a gifted makeup artist who volunteers her time and talent at Beauty Bus Pop-Up Salons. She sees firsthand how Beauty Bus “provides a wonderful service to a population who greatly needs – and deserves – that extra bit of pampering that they may not get otherwise.”
Maria Rush is a beauty industry veteran whose part-time summer job, turned into a lifelong career. Today, she is Vice President, Business Development for Beauty Collection, a Southern California chain of beauty supply stores. A graduate of Antelope Valley College, Maria is passionate about volunteer work and is a longtime supporter of Beauty Bus. Why does she love Beauty Bus? “I am in the beauty industry and have a passion for all things beauty. I have the opportunity to share my passion with those that may not feel so beautiful at the moment and it’s right here in my own back yard!”
Eva Schaff-Blass, MD
Dr. Eva Schaff-Blass is a retired pediatrician who practiced in Ohio. She was later an Associate Professor at the University of North Carolina School of Medicine in Chapel Hill, and then Professor at Indiana University’s Perdue University in Indianapolis. At retirement, she was Medical Director for Blue Cross/Blue Shield of North Carolina. Eva holds a Master of Public Health and a Medical Doctorate, both from the University of Michigan. Her personal connection to Melissa Marantz Nealy inspires Eva. “I saw the profound impact of Beauty Bus services. They provide more than we understand and, in the long run, improve the lives of people with serious illnesses and their caregivers."
Andrea Straus is a Professional Art Conservator who runs the Sculpture Conservation Studio in Los Angeles. She oversees conservation and restoration of sculptures, architecture, and historical artifacts in this country as well as around the world. Andrea holds a Bachelor of Arts from the University of California, Los Angeles (UCLA), has published numerous papers, and lectured at UCLA, the University of Hawaii, California State University, Northridge as well as at the Scottsdale Museum, Phoenix Art Museum, among others. Andrea’s favorite aspect of Beauty Bus is the “inner warmth and feeling of beauty” that clients experience. “It is a wonderful thing to give to others with the reward of a smile.”
Bonnie Kleiger, Director of Operations
Amy Straus, Communications Manager
Elena Vazquez, Lead Beauty Professional
Tosha Petronicolos, Program Administrator
Virginia Tomikawa, Program Assistant
Rachael Gottes, Program and Communications Coordinator